Field Glass - A New Modern Living Experience at Predator Ridge for Wesbild
By: Tak Yukawa09.18.2021
FAC has recently launched Fieldglass at Predator Ridge in the Okanagan for Wesbild. The project is a new phase of townhomes and duplexes - Terrace and Fairway Homes. The homes were designed with a distinct Okanagan aesthetic, centred around creating unique indoor/outdoor experiences.
The goal for the project was to create a brand position that conveyed the 24/7 lifestyle at Predator Ridge for a new generation of home owners. The creative concept for Fieldglass was to create an experience that celebrated and observed the dynamic beauty of the land, lake and sky.
Our Responsibilities: Strategy and Positioning, Naming, Presentation Centre, Website and Marketing Signage
Notable Collaborators: Quarterhorse (Presentation Centre Install)