A New Community Plan in the Cheekeye Valley with Matthews West and Nch’ḵay̓

We’re thrilled to announce that Free Agency Creative has begun shaping the strategic positioning and brand platform for a new, thoughtfully designed residential community in Squamish’s Cheekeye Valley. This joint partnership—led by Matthews West with Nch’ḵay̓ Development Corporation and Polygon Homes (Phase 1)—shares a unified vision to preserve and celebrate the area’s natural wonders, from its dense forests to its extensive trail system. We're honoured to help craft a brand story that reflects Brackendale’s rich history and roots, ensuring the Cheekeye Valley’s identity continues to embody stewardship and a deep connection to place.