Chronicle Robson - An Elevated Rental Experience for Great West Life RA
By: Tak Yukawa
FAC is soon to release Chronicle on Robson with Great West Life Residential and Rennie Marketing. The project will be a boutique, purpose-built rental apartment building situated above a commercial podium at the corner Robson Street and Nicola Street in the West End neighbourhood in Downtown Vancouver.
Our team has been working hard to create a campaign concept that conveys the quintessential downtown Vancouver experience through compelling stories of "Early Mornings, Mid-Day and End-of-Day".
Our Responsibilities: Strategy and Positioning, Naming, Print and Ad Material, Website, Marketing Signage, Permanent Signage and Wayfinding
Notable Collaborators: Rennie Marketing, Westbourne Properties
Expected launch: Fall 2021
Project website: https://rentchronicle.com/