Created by the owners of Moody Ales and located a few doors away on Brewer’s Row, The Bakery Brewing offers a sophisticated, high-end craft beer experience that sets it apart from the competition in the area. As a partner in The Bakery, FAC was responsible for designing the brand, packaging and bottles—and worked closely on the interior and exterior design of the tasting room with Simcic + Uhrich Architects. The name was inspired by the original occupant of the building and eloquently spoke to the new vision: crafting small-batch artisanal and barrel-aged beers. A monochromatic palette and bold logotype supported the goal of creating a refined space with a modern look that subtly nods to the history of the location. Warm woods and polished concrete served to complement the graphic design and branding for the space.

The Bakery updates its menu regularly, so the goal of the website was to create a clean format that could showcase the new beers. The online system was designed to make it simple for staff to update descriptions on the website that matched the look of the bottle labels. Because the packaging needed to accommodate technical descriptions and an extensive naming strategy, we took great care and attention to create a typographic system that could meet the challenge.