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Celebrating the
Natural Flow of the
Fraser River

River District

Hailed as “Vancouver's Last Waterfront Community”, the River District is a visionary master-planned community by Wesgroup located on the banks of the Fraser River. Combining urban design, modern architecture, landscaping and sustainable practice, the community is a masterclass of Urban Experience.

Creating a unified
vision for the

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Conceptually, we created a series of illustrated landscapes that used the flow of the river to unify the natural elements of the community with the architecture of the Town Centre. Along with the illustrations, we created an identity system for the Town Centre that included the residential towers as well as the 14,000 square foot private club.

the social spaces
between buildings

moments of
imagination &

Deliverables, tools, to unpack the unique aspects of the community - scale, ambition and vision. The campaign elements were tools to support a community vision. Like the architecture and urban planning, our deliverables needed to be flexible to accommodate growth and expansion

River District Imac
River District Touchscreen Horizontal

Tap above to watch the myStation Promotional Video