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Moody Ales

Moody Ales is a bustling craft brewery located on Brewer's Row in Port Moody. Our goal in the branding process was to respectfully challenge the age-old relationship between craftsman-style beer making and local heritage. The result was a wicked-smart brand persona capable of standing out in today's urban craft beer experience where expectations have never been greater.

Can beer be
inspired by
the way we feel?

We had a lot of fun working alongside founders Adam and Dan to devise a thoughtful way of naming and branding new beers. Each new beer was a fresh opportunity to use taste to tell a new story or introduce a interesting character from the community.

Creating a reliable naming method also allowed us to keep pace with the ambitious retail output of the brewery consisting of a signature staple of beers as well as their more experimental, rare batches.


Getting to the Rocky Point

We designed a creative process capable of engaging the concept of “mood-driven beer making” head on. After an exciting visualization phase, we setup moments for Adam and Dan to literally “tap” into the minds of true “craft beer” lovers. Topics such as mood, taste and illustration style were discussed at length.

A Strong
Sense of Place

Moody Ale Imac Iphone
Moody Ale Macbook Tablet