Free Agency Creative Free Agency Creative


Infinity properties

Rebranding Infinity Properties Ltd. was both an honour and privilege to help a family-owned land development company re-instate their commitment and pride in their local community. The result was a new type of regional thinking in home building that balanced the highest standards of craftsmanship with thoughtful stewardship of communities.


A Home Grown Story.

The goal was to create a brand that not only reflected the values of Infinity, but capable of representing the identity of an entire valley. A unified sense of ownership was generated through a statement-driven language platform using contemporary typographic layout and iconography.

true community
inspired development

creating brands that
celebrate place,
community & story

We created a simple methodology for Infinity to approach a flagship series of projects that would signify their position as a premier home builder in the Lower Mainland. Each new project had to authentically reflect the values of the family while achieving its own unique voice to meet the tactical requirements of the marketing plan. Stylistically, each project within the series was made to feel as regional and accessible as a locally crafted beer.

Infinity Imac
Infinity Tablet
Infinity Touchscreen