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A World Class Ecosystem
for Business and Life

HQ Vancouver

HQ Vancouver is a joint initiative of the governments of Canada and British Columbia, and the Business Council of BC to attract major international firms to setup North American head offices within the province. By thoughtfully merging BC's unique spirit of place with economic advantage and prowess, we were able to define a fresh perspective of a global HQ - both unique in perspective and globally relevant.

Our first task was to create a campaign based on sincere 2-way dialog that could serve both as ambassador for outreach and advocate through testimonial.

Strategy, Innovation,
Sea Wall Jog

Promote, Educate and Engage

Showcasing Local
& Global Influence

To unpack our unique concept of an HQ Profile, we created a promotional video with Pink Buffalo Films. We had the pleasure of working with Microsoft, Sony and Arc'teryx as they unpacked their own unique profiles and new age perspectives on corporate space design. The result was an immense showcase of collaboration, innovation and natural spirit.

INITIATING MEANINGFUL
REFLECTION & DIALOG

We created a simple online engagement tool that enabled visitors to begin building their HQ Profile by answering a series of simple questions within each key element of the profiling system. As a result, the visitor would receive a summary of their profile along with additional information in PDF format for future reference and collaboration.